Here at Business Reputation Solutions we know the reputation of your business is essential to its survival. The trust and confidence of the consumer can have a direct and profound effect on a company’s bottom line. In the past, businesses relied on word of mouth by their stakeholders in order to establish, build and maintain their reputations. In this modern age of social networking, websites, and other methods of instant communication, businesses must be conscientious of their reputations on a constant basis and be responsive to any crisis that may have an impact on their reputation.
While an intangible concept, having a good reputation can benefit a business in a multitude of ways including: consumer preference; support for an organization in times of crisis or controversy; and the future value of an organization in the marketplace.
If an organization has a good reputation in the marketplace, consumers may have a preference for that company even if there are similar businesses offering the same products or services for different prices. The reputation of an organization can enable a company to differentiate its product in highly competitive markets, allow it to have premium pricing, and can become the ultimate factor in whether a customer decides to patronize one business over another.
Research shows, for example, that due to an increased demand for healthier foods, organic products, and more environmentally friendly food, companies have begun to distinguish their products through food labeling and are noticing that consumers are willing to pay a premium price for labels that are considered to have more of a prestigious reputation than others. Our focus is to find the bad reviews and negative online presence and focus on fixing the issues and maintaining a positive reputation.